About Us

Pura began with a simple but powerful idea: beauty should be easy, honest, and empowering. Two women, each with their own unique strengths and unstoppable spirit, came together with one shared vision to build something remarkable, on their terms. With grit, passion, and the support of their families, they created a brand that celebrates independence, resilience, and the courage to dream bigger.

The name Pura holds a special meaning. In Spanish and Latin, it means pure, clean, simple, and genuine. In Greek, it means fire, full of warmth, passion, and life. Pura also reflects the spirit of fulfilling needs and embracing little moments of joy.

The women behind Pura understood the daily struggles so many of us face with our hair. Life is already full of challenges, and your hair should be a source of confidence, not stress. They poured their hearts into bringing forth a plant-powered solution that makes hair care simple, beautiful, and freeing.

Pura is our love letter to you — a way to make every day a little lighter, a little easier, and a lot more beautiful.