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VI USA

Pura Starter Package

Pura Starter Package

Professional use

Regular price $265.00 USD
Regular price $449.00 USD Sale price $265.00 USD
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Pura Starter Package – Pro Kit

The complete Pura experience in one powerful package, everything you need to deliver smooth, healthy, frizz-free hair with our clean, professional-grade Taninoplastia system.

What It Is

Your complete professional solution for delivering smooth, frizz-free, radiant hair, naturally and safely. The Pura Starter Package – Pro Kit includes every essential from the Pura system, powered by Pure Tanino Technology, to help stylists achieve flawless results from start to finish.

Whether you’re introducing Pura Taninoplastia to your salon or restocking your kit, this bundle gives you the full experience cleansing, smoothing, sealing, and finishing without formaldehyde or harsh chemicals.


Who It’s For

This kit is ideal for:
Salon professionals and independent stylists offering smoothing services
Stylists looking for a clean, safe, and plant-based alternative to keratin or relaxer treatments
• Professionals introducing Pura Taninoplastia into their service menu


What’s Inside

1. Pura Hair Straightening Protein
• Signature smoothing treatment powered by grape seed oil, tannins, and hydrolyzed silk
• Formaldehyde-free and safe for repeated use
• Provides long-lasting frizz control, shine, and manageability
2. Pura Nutri Shampoo
• Gently clarifies hair to remove buildup and open the cuticle
• Prepares hair for optimal absorption of the smoothing treatment
3. Pura Nutri Conditioner
• Rehydrates and softens post-treatment
• Helps seal the cuticle and enhance smoothness and shine
4. Pura Nutri Hair Serum
• Lightweight, multi-use serum to smooth and protect
• Can be used as a heat protectant, styling finisher, or added to conditioner for an extra boost


How to Use

Step 1: Prep
Wash hair with Pura Nutri Shampoo and dry completely.

Step 2: Smooth
Divide hair into sections and apply Pura Hair Straightening Protein. Leave on 15–20 minutes, rinse 80%, blow-dry, and flat iron in fine strands.

Step 3: Seal & Finish
Rinse, apply Pura Nutri Conditioner, rinse again. Finish with Pura Nutri Serum before blow-drying for shine and protection.

💡 Always perform a strand test and adjust technique based on hair type and condition.


Why We Love It

• Everything you need to perform the full Pura service in one package
• Saves time, simplifies service, and delivers consistent results
• Free from formaldehyde, sulfates, and aggressive chemicals
• Trusted by professionals for beautiful, healthy hair transformations
• Leaves hair naturally smooth, soft, and radiant with no harsh smell or residue


Key Benefits

🫶 Professional pricing
💧 Formaldehyde-free, sulfate-free, paraben-free
🌿 Powered by plant-based ingredients
💼 Backbar-ready for salon use
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Customer Reviews

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Naomi

This product has truly transformed my salon. After offering smoothing treatments for over a decade, I’ve never encountered anything that even comes close to this. It delivers beautifully straight, frizz-free hair while maintaining natural movement and body—never leaving clients feeling greasy or weighed down. It’s the ultimate solution for combating humidity. Without a doubt, this has been the best investment for my business, my clients, and myself!